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Web Analysis
Companies spend a tremendous amount of money on the tools
and are realizing the tools don't provide the answers. They provide data
that when analyzed based on the overall business goals and the proper
analysis can be very powerful.
We can help make sense of and derive recommendations from all the rich data
available through the more powerful Web analytics tools. That means taking
real business goals, understanding site performance, and identifying
opportunities to improve the business.
We analytics have an overall discipline of two main
components:
1. Analysis
2. Implementation
The analysis component deals with studying the user activities captured via
a variety of means such as server log files, page tags, search logs,
custom-scripts, etc.
The implementation component is about making adjustments to the website to
optimize it. For adjustments and optimization, we extend beyond raw
information by producing actionable information. Moreover elaborate on what
or where fixes are needed and understand all the aspects that bring a
website together.
Our team of web analysts:
* Analytical and detail oriented – exploring data, discovering
patterns, meaningful relationships, anomalies and trends.
* Business – translating business needs to analytics requirements.
* Marketing and brand building – driving traffic, integrated
campaigns, online branding tactics and principles.
* Information architecture – knowledge of established practices,
suggesting changes to navigation, page design, task design.
* Technical - HTML and website development. (blogs, RSS and flash
tracking)
* User behavior and habits – understanding differences, trends to
develop strategies to accommodate them.
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